What is lead generation?

At its most basic level, it’s finding people who are ready to buy your service/product. To make lead generation effective, it’s important to give people the information they need to make their buying decisions, in an effective and engaging manner. That might be through marketing materials or FAQs, and it is also important to recognise when they are ready to make a purchase. Lead generation on this basis is more a process whereby you are helping people at their point of need, make the buying decisions they need. When this is done right, you create a consistent sales pipeline for your business.