Frequently Asked Questions

Exactly that! The consultation and marketing strategies we agree with you are a bespoke package. We aren’t reselling pre-packaged SEO, PPC or social media campaigns. We use deep insights to ensure that you get a package of services that will deliver sales, customer feedback, and a sustainable business pipeline for your business.

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Absolutely not. Your package will be made up of the perfect selection of strategies from our larger toolbox of services and marketing tools. For a new campaign, we will likely use a broader range of fundamental marketing and digital services. Then, once the initial campaign is set, Intelligent Targeting is about picking the right services at the right time, depending on your business capacity and the most fruitful source of marketing and markets we target. For example, whether Search Engine Optimisation is a key marketing service, or you need a faster route to market and agree a Facebook or Google Adwords campaign, we’ll provide the consultation so you are informed and in control of where any budget is spent.

If you offer a specialist service or high-end offering, alongside your day-today business, then Intelligent Targeting will work for you. Intelligent Targeting is designed to focus on one of your key services. If you’re a construction firm that has a specialism in Mezzanines, a builder that does a lot of outdoor sheds or offices, or a car salesroom that also offers high-end luxury cars; these are the specialist services that require dedicated effort and alignment to specific customer groups.

Our approach is not suitable for general marketing for a whole business. It’s designed to bring out the key expertise in your most important service offering. We adopt the philosophy of ‘Chasing one Rabbit’.

Its often difficult for business to re-connect with clients. Intelligent Targeting, as an independent entity offer can more easily act as an independent brokerage between business and clients up until the point clients want to engage directly. Think of Intelligent Targeting as a critical friend  we want you to succeed but we also want your customer to feel things are right for them and on their terms and not overly sold too.

We aren’t solely conversion or sales-led. It is more important to get things right and the sales will come.

At its most basic level, it’s finding people who are ready to buy your service/product. To make lead generation effective, it’s important to give people the information they need to make their buying decisions, in an effective and engaging manner. That might be through marketing materials or FAQs, and it is also important to recognise when they are ready to make a purchase. Lead generation on this basis is more a process whereby you are helping people at their point of need, make the buying decisions they need. When this is done right, you create a consistent sales pipeline for your business.

A sale from a marketing activity would be counted as a conversion. Although, it can be any set goal; from someone completing a sign-up form or giving you a call. Whilst the initial sale is usually the key marker for success, Intelligent Targeting likes to measure key performance against customer satisfaction and repeat business as part of our Connection Loop programme.

Recommendation is always the best sales tool, but if we get to the point where you need more contacts we’ll create a marketing strategy to reach out to customers. That is typically a mix of direct mail, Google Adwords and Social media paid adverts. If you’re a business contacting other businesses, we will make an approach to other businesses on your behalf using telesales and build a list of businesses in your market.

We’ll develop a privacy policy, terms of use and adhere to the GDPR controls for telephone and email marketing. We’ll check to see if people or organisations have opted out via the Telephone Preference Service. And as we build email databases on your behalf and use re-marketing tools for visitors to the website, we’ll provide the ability for users to opt in. We are registered with the Information Commission Office (ICO) for data protection.

Intelligent Targeting is about giving your customers a laser-focus on one key, specialist service. As such, the case studies, reviews, and specialist information for customers to aid their decision making is focused through a dedicated website. From a search engine point-of-view, this helps provide more focused keyword specific, and contextually related content to boost your search engine rankings i.e. we develop you a niche within a specialist market reducing the amount of competition you face online.

We complement your core business website and link to it where appropriate but we help to focus your audience’s attention on your specialist services through your dedicated website.

We can integrate the WordPress based dedicated website with most CRM systems via APIs that are widely available. Or we can export to a spreadsheet if that’s what you prefer.

If you only need one service (e.g. a telesales campaign) rather than a complete package of services, we’ll identify your needs during your consultation and make the most appropriate recommendations, referring you to either e-blueprint or Cheshire Telemarketing to develop this for you.

Our services complement what you, incumbent agencies or marketing teams are already doing, by focussing on one key service or product. We’ll build a dedicated website for it, develop marketing materials and a content development plan that can be used with your pre-existing channels, or we can develop marketing channels solely for its promotion.

NB: Before we undertake any online promotion, we will have audited where you are in the world with your digital presence. That includes search engines rankings and social media presence. From our initial consultancy we will have established where you are gaining most traction.

Targeted content is about getting the right information to the right people at the right time. It’s the creation of content that follows the process a customer takes when making buying decisions about your business and the service or product they will buy from you. But it’s actually a lot more than that. It’s content that’s flipped around from what you offer, to your customers point of view and actually tells them what and why it can benefit them, not just what you do.

Intelligent Targeting is trading name under e-blueprint limited, whose public and professional liability insurance extends to Intelligent Targeting services.

Using the professional services of e-blueprint digital and Cheshire Telemarketing, everyone working on your project are already experts in their field. All marketing materials, advertising and telesales scripts are developed with you and sent to you for approval before they are published.

We’ll create the majority of content we need as part of your package. The telesales scripts and content and graphics for your dedicated website will be produced by us following your brand guidelines.

At the initial consultation meeting, we’ll run through a diagnostic and give you a ‘homework list’ of what to collate. This will include a list of your contacts or access to your CRM and existing print marketing materials.

For the first six months Intelligent Targeting retains the copyright of what we produce. After the completion of the initial six months contract all copyright and website ownership will be transferred to your business.

We do this because of the initial investment of resources from our team. At month six that investment will have been repaid. After six months, your process and sales pipeline will be ready to start the Connection Loop. This is the customer experience feedback loop that we would undertake to move your business on, in line with your planned growth.

The benefit of having a dedicated account manager is offering you one point of contact. We reduce the overhead incurred by dealing and engaging with the multitude of personnel needed for a successful campaigns, from graphic designers and content writers, to telesales staff, web developers and advertisers. We develop one brief, and record our sessions so you only have to tell us your requirements once.

Our systems are designed to deliver you qualified leads. Your account manager’s job is also there to ensure you are represented as you want to be, and to liaise with the team of experts in their language. They are employed to use their skills to supercharge your marketing and sales scripts, so that you don’t have that administrative overhead.

That’s our main purpose. The marketing tools and dedicated website, alongside a telesales campaign are the necessary conduits to help customers understand what they need, and that your business can provide it. Our campaign is designed to filter down people that are interested to those that want to be engaged now, and we deliver a pipeline of qualified leads which saves you time, and creates a faster conversion of sales.

Recommendation is always the best sales tool, but if we get to the point where you need more contacts we’ll create a marketing strategy to reach out to customers. That is typically a mix of direct mail, Google Adwords and Social media paid adverts. If you’re a business contacting other businesses, we will make an approach to other businesses on your behalf using telesales and build a list of businesses in your market.

We’ll develop a privacy policy, terms of use and adhere to the GDPR controls for telephone and email marketing. We’ll check to see if people or organisations have opted out via the Telephone Preference Service. And as we build email databases on your behalf and use re-marketing tools for visitors to the website, we’ll provide the ability for users to opt in. We are registered with the Information Commission Office (ICO) for data protection.

We use Pipedrive CRM. We’ll create and manage your pipeline of customers and show you how to use it, so that you can track customers at every stage of their journey towards becoming a customer.