What is targeted content?

Targeted content is about getting the right information to the right people at the right time. It’s the creation of content that follows the process a customer takes when making buying decisions about your business and the service or product they will buy from you. But it’s actually a lot more than that. It’s content that’s flipped around from what you offer, to your customers point of view and actually tells them what and why it can benefit them, not just what you do.